Celebrating CSR at the 2015 CSR-Nonprofit PR Awards
3BL Media joined the celebration that showcased current clients and their amazing CSR efforts
3BL Media joined the celebration of the most successful CSR initiatives at the PR News 2015 CSR-Nonprofit PR Awards. The event, held at the National Press Club in Washington, D.C., on March 12, 2015, highlighted brands and agencies that reached incredible goals and demonstrated an understanding of the power corporate social responsibility holds, as well as the year’s top nonprofit PR campaigns, the smartest communications initiatives and the people behind them. The event also honored this year’s CSR A-List and the latest inductees to the CSR Hall of Fame.
3BL Media was there to share the excitement with some of the clients currently part of the 3BL roster. The Allstate Foundation’s Purple Purse and Time Warner Cable’s Connect a Million Minds were inducted into the CSR Hall of Fame. Both campaigns have been showcased through the 3BL Media platform and have garnered the attention of many across the nation. With phenomenal results on and off the 3BL platform, these initiatives have accomplished a higher purpose that involves serving various educational communities and more.
The winner in the unique category of CSR on a Shoestring was the Nebo Agency with their launch of Choose ATL Passion Project to Tell City’s Untold Story. The initiative showcased Atlanta as the ideal place for residents to learn and grow, find work they love and start a business while enjoying a high quality of life unmatched by other major metropolitan areas. Nebo created a grassroots movement to help shine the light on Atlanta’s amazing story. With small PR and advertising dollars, they were able to accomplish incredible goals and because of this 3BL Media also awarded them with a six-month subscription. Nebo’s media outreach program helped raise awareness of the campaign and now with the tools from 3BL Media, they will have the opportunity to take their initiative even further.
For the complete list of winners, honorable mentions and the CSR A-List, click here.