Caterpillar Recognized as a Powerful Green Brand

Caterpillar Inc. is pleased to be included in the Interbrand Best Global Green Brands 2014. Sustainable Development for Caterpillar means leveraging technology and innovation to increase efficiency and productivity with less impact on the environment and helping our customers do the same – enabling their businesses to become more productive by providing products, services and solutions that use resources more efficiently. Of course, it starts with our own operations, with our customers in mind.

Here are some highlights from the Interbrand page for Caterpillar: 

From the U.S. Green Building Council to the World Food Programme and The Nature Conservancy, Caterpillar works with a wide range of individuals and organizations to promote sustainability globally. By partnering with like-minded organizations, the brand is exploring how its core businesses can provide solutions to the world’s challenges and help achieve sustainable development.

As Caterpillar continues to lead as the world’s largest manufacturer of construction and mining equipment, operating in more than 180 countries, the challenges associated with sustainability remain a strategic focus of the company. The three sustainability principles (preventing waste, improving quality, developing better systems) launched in 2012 remain the cornerstone of its efforts reported in 2013.