Campbell and All-Star Chef Antonia Lofaso Inspire Women to Take Better Care of Their Hearts
“Address Your Heart Kitchen Project” Motivates Women to Share Their Stories and Make Simple Heart-Healthy Changes in the Kitchen
CAMDEN, N.J., Feb. 5, 2013 /3BL Media/ – Heart disease is the leading cause of death in women in the United States.[1] Now in its seventh year as a proud sponsor of the American Heart Association’s Go Red For Women movement, Campbell Soup Company (NYSE:CPB) is partnering with Chef Antonia Lofaso to help women continue the fight against this devastating disease. Chef Lofaso, a fan favorite on Bravo’s “Top Chef All-Stars,” is leading the charge by kicking off Campbell’s Address Your Heart Kitchen Project with creative ideas for heart-healthy eating and cooking. Together, Campbell and Chef Lofaso are asking people to share how they care for their heart for a chance to win a $50,000 kitchen makeover.
An estimated 43 million women in the U.S. are affected by heart disease.[2] During the month of February, people can visit www.addressyourheart.com for tips from Chef Lofaso, as well as downloadable coupons for Campbell’s heart-healthy products, including Campbell’s®Healthy Request® soups (Condensed, Chunky™and 100% Natural), Prego® Heart Smart® Italian sauces, Swanson® chicken, V8® 100% low sodium vegetable juices and V8 V-Fusion® 100% vegetable and fruit juices. People can participate in Campbell’s Address Your Heart Kitchen Project by sharing their stories about how they care for their hearts with others in the Address Your Heart online community for a chance to win a $50,000 kitchen makeover, along with a year’s supply of Campbell’s heart-healthy products.
Chef Lofaso is personally committed to the fight against heart disease as her mother was recently diagnosed with early signs of heart disease, and they have been working together to make small changes in the kitchen. Chef Lofaso hopes that through this campaign she will inspire others by translating her skills as a professional chef into simple healthy kitchen habits.
“As a chef, I was trained to focus on flavor first, so I suggest flavor swaps or easy substitutions that can make a dish not only heart-healthy but also delicious,” said Chef Lofaso, author of “The Busy Mom’s Cookbook” (Penguin Group, 2012). “The pantry is filled with heart-healthy surprises that add dimension and layers of flavor – with low salt, fat and sugar. Good solid flavor boosters include nuts or homemade whole grain croutons, dried herbs, spices and fruits and soup as ready-made marinades.”
Campbell’s Commitment to Heart Health
Currently in its seventh year, Campbell’s Address Your Heart campaign has pledged to contribute $5.4 million to the American Heart Association’s Go Red For Women movement through 2015.
“Through our ongoing commitment to the American Heart Association and our line-up of heart-healthy products, we have made great strides in raising awareness of heart disease among women and providing delicious, heart-healthy products for those who want to improve their heart health,” said Leah Dunmore, Vice President, U.S. Soup, Campbell Soup Company. “As part of this year’s Address Your Heart Kitchen Project, we’re taking our commitment a step further by inspiring others to care for their hearts through healthier eating and cooking.”
Campbell is dedicated to offering products that balance great taste with nutritional value, including nearly 100 foods that meet the criteria for the American Heart Association’s heart check mark. These products – from Campbell’s® Healthy Request® soups and Swanson® chicken to V8® 100% low sodium vegetable juices, Prego® Heart Smart® Italian sauces and Pepperidge Farm®Whole Grain line of breads – are all certified heart-healthy by the American Heart Association and can be used to create delicious, heart-healthy meals.
To join Campbell’s Address Your Heart Kitchen Project, get more heart-healthy cooking and eating tips and gain inspiration and ideas from others on how they care for their heart, visit www.addressyourheart.com.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” “V8” and “Bolthouse Farms.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit http://www.campbellsoup.com.
[1] Kochanek KD, Xu JQ, Murphy SL, Miniño AM, Kung HC. Deaths: final data for 2009. National vital statistics reports. 2011;60(3)
[2] Roger V, Go A, Lloyd-Jones D et al. Heart disease and stroke statistics—2011 update: a report from the American Heart Association. Circulation. 2011. Published online ahead of print December 15, 2010.
