Business Leaders Speak on Corporate Social Responsibility and High Impact Community Engagement
DENVER, February 12, 2013 /3BL Media/ – Core Thought is pleased to announce the 2nd Annual Strategy for Good Summit, a five-day web conference that kicks off on February 25, 2013 in celebration of International Corporate Philanthropy Day.
Corporate Social Responsibility (CSR) is no longer a “nice to have” in business, it is a vital part of doing business and meeting goals. The Strategy for Good Summit, which takes place live daily from 11 a.m.- 5 p.m. ET from February 25-March 1, 2013, brings together 30 thought leaders on business in society to share their unique perspectives, experiences, tips, and strategies on trends, best practices and business benefits of social good, corporate philanthropy and community engagement. The speakers represent a range of perspectives and approaches to giving back - from the Fortune 500 and experts in corporate social responsibility, cause marketing, employee volunteering, and grantmaking to independent, ‘cause committed’ companies whose business models have social good “baked into” their DNA. Leaders from Ford Motors, Barefoot Wine, Zhena’s Gypsy Tea, and Rally Software, are among those speaking. The Summit is exciting - not just because it’s the only web-based business conference of its kind - but because it opens up the dialogue concerning business giving and corporate social responsibility to people everywhere and gives attendees access to the very best thinkers in this space.
“The Strategy for Good Summit is designed to inspire companies to get more strategically involved in their communities and to demonstrate the many options businesses can choose from to give back.” says Sue Hyatt, founder and CEO of CORE THOUGHT and the Strategy for Good Summit Host. “There are many ways to give which draw upon a company’s unique skills and resources – it’s not just about dollars,” she adds. “Barefoot Wine, once a small enterprise is now the number one wine brand in the U.S. because of its great product AND its commitment to social good. The founders grew the company through a unique approach to worthy cause marketing – not traditional advertising ”
Registration packages begin at just $47 to attend the 30 live web sessions or to listen to the recordings for 24 hours after each presentation. If you can’t make it to live sessions, a package that includes MP3 downloads and transcripts from all presentations is also available for purchase – a great option for those who’d like to listen at their convenience. Both packages include a self-assessment tool for participants to use to evaluate their current community engagement practices. Packages can be found at www.strategyforgoodsummit.com/registration
“The good news is that we don’t have to choose between civic engagement and sizable profits. Great companies aspire to create BOTH and, in the process, become market front-runners and create great places to work. We can build businesses that are good for ourselves, our employees, community partners, and the larger world,” says Hyatt.
Speakers include: Margaret Coady, Director, the Committee Encouraging Corporate Philanthropy; Mark Kramer, co-founder and Managing Director, FSG; Chris Jarvis and Angela Parker, Partners, Realized Worth; David Hessekiel, founder and President, Cause Marketing Forum; and Ryan Martens, founder of Rally Software.
For further information and registration for the 2013 Strategy for Good Summit, visit www.strategyforgoodsummit.com. Susan Hyatt, Summit Host, can be reached at: shyatt@core-thought.com or 866-366-4833.
About CORE THOUGHT
CORE THOUGHT is a corporate social responsibility (CSR) consulting and training company specializing in strategic business and nonprofit/non-governmental organization partnerships that benefit local communities – both in North America and around the world. CORE THOUGHT provides the cutting edge training, tools, expertise, and best practice examples needed to effectively design and manage community investment programs that are in alignment with organizational vision, values, and goals. Visit www.core-thought.com for further information.
