Brown-Forman Supports the World's First Non-Profit Bar
Sep 30, 2013 1:00 PM ET
Have a drink for charity. This is the idea behind a new Australian bar, sponsored in part by Brown-Forman, which gives its profits to good causes in the developing world.
Called Shebeen, the bar in the café district of Melbourne was the idea of a former aid worker in Africa. Shebeen stocks drinks from 11 countries that benefit from the bar’s profits, such as wine from South Africa and beer from Ethiopia. Brown-Forman contributed to the working capital to establish the bar and donated stocks of Finlandia vodka and el Jimador tequila. The owners are planning to open more Shebeens and boost their giving. An idea worthy of a drink, or twc.
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