Boston Nonprofit Ceres Stresses Green Effort
Its philosophy: Good environmental policy is good for business
Originally posted on the Boston Globe.
By Jill Terreri Ramos
In 2007, the technology giant EMC Corp. turned to a Boston nonprofit to help it become more environmentally sensitive — but worried that relations could become tense.
The nonprofit, Ceres, insisted that the Hopkinton company open its boardroom to financial, environmental, and social issue specialists, including critics ready to tell executives things they might not want to hear. But the relationship proved productive, and EMC, by one measure, reduced greenhouse gas emissions by 40 percent from 2005 and energy consumption per employee by more than 35 percent.
“The intent is not to get yelled at,” said Kathrin R. Winkler, EMC chief sustainability officer. “The intent is to collaborate to find ways to move the needle.”
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