The Bloomberg News Recipe for Newsroom Transformation

When Bloomberg News turned 20 in 2010, the founding Editor-in-Chief Matthew Winkler says the organization was forced to face a disturbing reality: graphic gender imbalance. “Whenever I looked at our reporting on markets, companies, governments, virtually any subject, the voices on these stories were overwhelmingly men. As a reporter and editor this disturbed me, because although some of the most authoritative voices on the issues belonged to women, they were conspicuously absent,” he told a UN panel on media and gender in New York last week. Julie Posetti reports

“This coincided with another disturbing trend – while we were certainly successful in recruiting very talented, bright women to our news organisation, the leadership of Bloomberg News was still overwhelmingly male,” Winkler said.

Now Bloomberg’s Editor-in-Chief Emeritus, Winkler had identified the two biggest impediments to gender equality in and through the news in the 21st Century: the paucity of women at the helm and the ‘censorship’ of female sources.

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