Biomimicry: Using Nature's Perfect Innovation Systems to Design the Future
Reprinted from Forbes
Biomimicry: Using Nature's Perfect Innovation Systems to Design the Future
“Learning about the natural world is one thing. Learning from the natural world – that’s the switch. That’s the profound switch.” ~ Janine Benyus
Biomimicry has the potential to save the human race and the planet. That’s an attractive offer at a time when COVID has turned everything we know and thought we could count on, on its head. Crises are a wake-up call, a chance to reconnect with passion and commitment to what matters, to practice resilience, and find ourselves sparked by finding great opportunities in challenges. It’s also a chance to press reset and move forward with different methodologies. We have before us the opportunity to completely redesign how we do business, and biomimicry is that path forward.
