Big Interview: Giorgio D'Aprile, Senior Marketing Director EMEA, Timberland
By Sahar Nazir
Nov 20, 2020 12:00 PM ET
Originally published on Retail Gazette
“It’s been quite an interesting last four years.”
In the time since joining Timberland as its EMEA senior marketing director in April 2016, Giorgio D’Aprile has since experienced a shift in digital retailing. This has particularly been the case in last eight months or so, thanks to the Covid-19 pandemic.
Under his leadership, Timberland has launched more intense strategies for its ecommerce and bricks-and-mortar stores as it aims to gain more engagement with shoppers. The new consumer targets and brand vision of the footwear retailer includes launching new store concepts, such as the recent flagship opening on London’s renowned Carnaby Street.
