Big Brands Take Animal Welfare Seriously in Supply Chains
by Sangeeta Haindl
Animal welfare is important to European consumers. Nowadays, food quality is not only determined by the overall nature and safety of the end product, but also by the perceived welfare status of the animals from which the food is produced. It is recognised that improving animal welfare can positively affect product quality, pathology and disease resistance, and that it has a direct bearing on food quality and safety. Companies are taking animal welfare seriously, recognising the responsibility they hold for the welfare of animals in their supply chains. Noble Foods, Marks & Spencer, Waitrose and Coop Group (Switzerland) have attained the highest marks in the recent fourth global Business Benchmark on Farm Animal Welfare report.
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Sangeeta Haindl writes on women and children; social innovation; social enterprise and social entrepreneurs. She has a particular interest in India. She is the founder of Serendipity PR, in London, U.K., where she works with high-profile brands and organizations in the public, non-profit, and corporate sectors, winning awards for her work from the communications industry. She is was until recently chairman of London's leading conscious well-being organisation, Alternatives, which hosts leading speakers such as Eckhart Tolle, Deepak Chopra, Marianne Williamson, Neale Donald Walsch and many other well-known names. She describes herself as a Spiritual Entrepreneur, Conscious Explorer; enjoying helping others, paying it forward and being a mum.
