Beyond Awareness: The Next Step in Employee Engagement
By Christopher Thomas and Andrew Watterson, Senior Consultants at BrownFlynn
This month’s column will focus on the second stage in employee engagement, Connection, and will feature examples of companies that have successfully reached this stage. By connection, we mean taking a step beyond just presenting information – the first stage – and promoting interaction and a sense of belonging among employees, helping them make the home-work connection, supporting work-life balance and enabling them to share best practices with their peers and beyond.
Every company employs different methods of helping employees make the connection between sustainability and business. The key is to understand the culture of your organization and then design a program which embraces this culture and allows for interaction and sharing of information across business functions and locations. When this happens, employees "get it" and a true tangible and intangible connection occurs.
