Benevity Introduces the Givatron, the First Charity-of-Choice Giving App for Android Devices

(3BLMedia/theCSRfeed) CALGARY, AB - DECEMBER 21, 2010 – The Givatron™ gives Android users the convenience of making private, secure, tax-receiptable donations to their chosen charities from their mobile devices. Android users who install the free application can quickly search for their charity of choice from a database that includes all registered charities in the United States and Canada.  Once a charity is selected, users then complete their donation using the in-app PayPal® payment process. Donors immediately receive an official tax receipt via e-mail and can decide whether to provide their donor information to the chosen charity.  The new app enables charities to receive donations of any amount from Android users, anywhere and anytime, with no on-boarding requirements. As with its other applications, Benevity provides the back-end platform that facilitates donation processing, aggregation of micro-donations, distribution of funds and tax receipt capabilities. Future versions of the application will include more of the Benevity suite of innovative donation management and cause marketing functionality, making the Givatron™ a full-featured giving utility that enables individuals and companies to effect mobile donations and take other social actions on their terms.   “Mobile is increasingly where consumers live and also where they want to give. We had a bit of fun with the name, and we’re excited to launch the first charity-of-choice giving application for Android devices to give people a convenient and easy way to donate, on the go, to the causes that matter to them,” said Bryan de Lottinville, CEO of Benevity. “It’s also extremely cost effective and timely for recipient charities compared to text-based solutions and they don’t have to lift a finger on processing.  Part of our social mission is to make giving to the charity of one’s choice as easy and prevalent as leaving a tip at a restaurant, and the Givatron – particularly future versions - is another neat step along the way.”   Consumers with Android-based mobile devices can download the Givatron™ in Beta from the Android marketplace by scanning the following QR Code:                                                 Related Link: www.benevity.org/givatron   About Benevity   Benevity has developed North America’s first embeddable micro-donation platform, enabling socially responsible businesses to engage their customers, employees and corporate partners in optional charitable giving in new ways on their terms. Benevity lets companies integrate user-directed, tax receiptable donations and corporate matching programs into their existing transaction environments, using their own brands and systems. The Benevity platform helps companies build authentic and impactful cause marketing, workplace giving and other social responsibility initiatives that increase engagement, brand differentiation and return on social and community investment. To find out more or to request a demo, visit us at www.benevity.org or view our short video at www.benevity.org/Goodness3.0.   Benevity PR Contact: Jana Taylor VP Marketing jana@benevity.org 403.237.7875 x210   BENE10910