Bath & Body Works Named to Forbes List of “Customer Experience All Stars”
March 14, 2024 /3BL/ - Today Bath & Body Works announces its inclusion on Forbes’ list of Customer Experience All Stars.
In partnership with the data analysis company HundredX, Forbes surveyed 175,000 U.S.-based consumers who rated 3,100 brands on products, services and treatment of customers. The top 300 overall scores made the list. Bath & Body Works ranked 35th overall and #1 in their category. Many respondents shared their own customer experiences, offering a first-person sense of why certain brands rose to the top. The one commonality among all companies on the list was intense customer devotion.
“Every day, we relentlessly focus on offering an exceptional experience that builds a deeper relationship with our customers,” says Maurice Cooper, Chief Customer Officer for Bath & Body Works. “Care for our customers is at the heart of everything we do. From the highest quality craftmanship in our packaging and beloved fragrances, to engaging storytelling and seamless shopping experiences, to brand defining service in stores and online, we work to strengthen emotional connection to our brand, and increase the value it delivers to all who we reach.”
Bath & Body Works is a global leader in fragrance with the brand’s products currently in approximately 40% of U.S. households, and many more around the world. They continue to build on their winning track record by meeting customer demand for head-to-toe fragrance and expanding into new categories including Men’s, haircare, laundry and lip care.
A key feature of Bath & Body Works deep customer connection is their award-winning loyalty program, My Bath & Body Works Rewards. It now boasts over 37 million active members and offers points to redeem for free products, exclusive access to special events and collections, and birthday gifts to surprise and delight their customers.
In addition to making Forbes’ list of Customer Experience All-Stars, Bath & Body Works recently has been recognized in several other ways including:
- America’s Greatest Workplaces for Women by Newsweek
- Best Managed Companies by the Wall Street Journal
- America’s Most Responsible Companies by Newsweek
- America’s Greatest Workplaces for Veterans by Newsweek
- America’s Greenest Companies by Newsweek
- World’s Most Trustworthy Companies by Newsweek
- America's Greatest Workplaces by Newsweek
- America’s Best Workplaces for Women by Forbes
- America’s Greatest Workplaces for LGBTQ+ individuals by Newsweek
- Most Trustworthy Companies in America by Newsweek
- Diversity in Business Award by Columbus Business First
- Forbes List of America’s Best Large Employers
- Forbes List of America's Best Employers for Women
- A Diversity First Top 50 Company by the Diversity Research Institute
For more information about Bath & Body Works, visit bbwinc.com.
ABOUT BATH & BODY WORKS
Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables the company to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,850 company-operated Bath & Body Works locations in the U.S. and Canada and more than 480 international franchised locations to an online storefront at BathandBodyWorks.com.
