Bacardi Limited Implements Spirited Environmental Measures
Originally published on Ragan's PR Daily
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines with a portfolio comprising more than 200 brands and labels.
The company has taken a leadership role in sustainability with substantial steps toward minimizing environmental impact—recognizing the challenges of global climate change and increasing water scarcity, for example.
Last year, Bacardi launched an ambitious sustainability campaign called “Good Spirited: Building a Sustainable Future” to reduce environmental impact in critical areas. The initiative engaged internal and external audiences that included employees, trade partners, and consumers, while raising awareness of sustainable business practices.
