Atlanta McIlwraith From Timberland on How She Supports Innovative Approaches to Natural Restoration Around the World and in Her Own Hometown

We recently sat down with Atlanta McIlwraith (@timberland_ATL), Senior Manager of Community Engagement at Timberland, to learn about the exciting work Timberland is doing to re-introduce organic crops and support communities with urban greening projects.

In addition to supporting sustainable agroforestry models around the world, read on to learn about Atlanta’s personal work with organic agriculture, including her Christmas tree lot and nonprofit farm.

Sustainable Brands: What project are you most excited about right now?

AM: I’m most excited about our work with the Smallholder Farmers Alliance (SFA) to continue Timberland’s reforestation efforts in Haiti and re-introduce organic cotton as a crop after a 30-year hiatus. We’ve been involved with the SFA since 2010 when we made a commitment to plant five million trees in five years to help reforest one of the world’s most deforested countries. We challenged the SFA to create an agroforestry model which, after five years, would be financially self-sustaining. It was a great success not only in terms of planting trees but also in improving the socio-economic wellbeing of the farmers involved.

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