Arrow Electronics’ Semi-Autonomous Motorcar Honored with Communicator Awards
CENTENNIAL, Colo., May 26, 2015 /3BL Media/ — Arrow Electronics, Inc. (NYSE:ARW) received honors from the 21st Annual Communicator Awards for its Semi-Autonomous Motorcar (SAM) Car project in the categories of Cause Marketing and Social Responsibility. With more than 6,000 entries from around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence of communications professionals.
The SAM Car is a semi-autonomous vehicle designed for former Indy Racing League driver, Sam Schmidt, who was paralyzed during a racing accident in 2000. A dedicated team of Arrow engineers revamped a 2014 Corvette C7 Stingray with technology that controls the vehicle via breaths and head-movements - ultimately allowing Schmidt to realize his dream of one day returning to the racetrack as a driver.
Arrow Electronics’ SAM Car project was also named a finalist for a 2015 Americas SABRE Award in the Cause-Related Marketing category. The Holmes Report receives more than 2,000 entries for the SABRE Awards in North America and the competition increases every year. The cause-related marketing category is one of the most competitive, as companies seek to engage with their consumers in a meaningful way by showing that they share their values and their concerns about social issues.
“The SAM Car project shows how we can harness the power of technology to create new possibilities in the world, an integral element of Arrow’s ‘Five Years Out’ vision,” said Rich Kylberg, vice president of communications and global marketing for Arrow Electronics. “Our partners, engineers and communications and marketing teams are honored to be recognized for their creativity and ability to share this technology in impactful, life-changing ways. We’re inspired to continue pushing the boundaries of innovation.”
About Arrow Electronics
Arrow Electronics (www.arrow.com) is a global provider of products, services and solutions to industrial and commercial users of electronic components and enterprise computing solutions. Arrow serves as a supply channel partner for more than 100,000 original equipment manufacturers, contract manufacturers and commercial customers through a global network of more than 460 locations in 56 countries.
Contacts
Chris Maio
cmaio@arrow.com
631-847-5454
