Health & Healthcare

Amway Malnutrition Efforts Featured in USCCF Healthy Returns Report

Jul 26, 2016 11:55 AM ET
Campaign: Nutrilite™ Power of 5

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The U.S. Chamber of Commerce Foundation recognized Amway and several other companies and organizations this month for their efforts to address community health.

The Chamber’s Corporate Citizenship Center recently released “Healthy Returns: The Value of Investing in Community Health,” a collection of case studies exemplifying the newest and most advanced ways that organizations are tackling the issue.

America’s economic competitiveness depends on improving the health of its citizens, according to the premise of the report. Poor health outcomes depress wages, reduce profits, divert money from investments in education and infrastructure and create a scenario that further accelerates poor health outcomes.

Amway’s work to address the chronic issue of childhood malnutrition is showcased in chapter one of the report. The Nutrilite Power of 5 Campaign leverages Amway’s expertise in nutrition and science and the passion of our people to improve the nutrition and health outcomes of malnourished children around the world.

“Nutrilite Little Bits is a daily micronutrient supplement developed by our scientists that gives children age 5 and under the essential nutrients to survive, thrive and grow,” said Jeff Terry, who leads global corporate social responsibility for Amway. “By the end of 2016 we will have distributed millions of servings of Nutrilite Little Bits, providing nutrition to tens of thousands malnourished children.”

Last year, Amway partnered with the Global Alliance for Improved Nutrition (GAIN) to create an interactive map that shows how malnutrition (in all its forms) is affecting people, communities and nations. The Malnutrition Mapping Project is the first of its kind to include such a broad range of geography and income.

“Malnutrition does not discriminate and is an issue throughout the world,” Terry said. “To help bring solutions to the issue, success or failure hinges on effective partnerships – a combination of private sector expertise and innovation with nonprofit and government competencies and channels of delivery.”