Amway China: Looking Back, Looking Forward

Sep 18, 2013

It’s been almost a year since we visited Long Ma Village in China’s Guangxi Province.

There, we found a small rural school that had struggled to provide adequate nutrition to children of poor farming families. Many of the children’s parents had left for the urban areas to find jobs to help support their children.

Amway and its leaders stepped up to help, both for the children who were left behind in the countryside, and for those who traveled with their parents to the big cities.

In fact, helping migrant children has been a focus for Amway for many years, and the impetus for creating the Amway Charity Foundation – only possible because of a long-term commitment to generosity and partnerships.

Today, 754 schools now serve nutritious meals to 350,000 children through “Nutrition Kitchens,” which come with equipment, staff support and training in partnership with Amway and local and national governments.

And we’re just getting started.

Approximately 58 million children in rural areas need access to nutritious meals. Our goal is to make sure every child gets one.

AUTHOR: Jesse Hertstein