America Recycles Day Should Be Every Day

America Recycles Day came and went without much fanfare this year. Yet it is still a powerful reminder to us not only how far recycling has come since it became a mainstream practice in the 1970s, but also that it still faces significant challenges.

Recycling is at a crossroads as commodities’ prices are down and processing costs are up. These economics have prompted critics to question the validity of recycling and its future. Yet this comes at a time when we have come to realize that the earth holds a dwindling supply of natural resources to manufacture products, and without recycling and other efforts to preserve those resources that supply may decline more quickly.

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Carmen Becker, president and CEO of Tetra Pak, U.S. and Canada, brings more than 16 years of international leadership to her role overseeing operations throughout North America.  Under her leadership as chief operating officer of Tetra Pak’s carton gable top business unit in Europe and Central Asia, the company launched its first gable top carton made of 100 percent renewable materials globally – a significant milestone towards the company’s environmental goals. She also led the development and implementation of a new channel and geographic expansion strategy, ultimately doubling profitability and increasing net revenue in just 18 months.