Alliance Data Supports Cradle to Career Initiatives via $2 Million Gift to United Way During 2014 Employee Giving Campaign

DALLAS, Nov. 20, 2014 /3BL Media/ – Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, and its businesses Epsilon and Alliance Data Retail Services, announced a $2 million donation to United Way chapters in 30 communities across the U.S.The donation is a cumulative result of their annual employee giving campaign as well as an incremental company commitment to the communities in which their associates live and work.

While each of Alliance Data’s businesses manages their own philanthropic activities, focusing largely on what matters most to their associates, United Way is the one cause that the company’s U.S. businesses all support. Alliance Data is committed to strategically investing time and resources in organizations and programs that have a real impact in our communities. United Way’s mission to provide all individuals access to education, income stability and healthy lives to achieve their highest potential aligns with Alliance Data’s goal to support organizations that have a collective impact on education, children and self-sufficiency.  

“This contribution builds on Alliance Data’s long time support of United Way and allows us to further emphasize our commitment to education,” said Dana Beckman, senior manager of corporate affairs for Alliance Data. “Alliance Data is known for its passionate associates, and giving through United Way enables our associates to make a difference in a way that makes the most sense for them – whether it’s through time, talent or treasure.”

Alliance Data employees organize and run giving campaigns for their local United Way chapters each year. This year through those campaigns, employees raised $1.1 million, which the company matched $.50 on the $1, bringing the campaign total to nearly$1.7 million.

In addition, the company also made six $50,000 donations to educational initiatives funded by United Way spanning the cradle to career continuum. These initiatives have already demonstrated measurable results and long-term opportunity:

• For Kids Only Afterschool – Boston, Mass.
• Columbus Kids – Columbus, Ohio
• READY! for Kindergarten – Coeur d’Alene, Idaho
• Decade of Difference – Kansas City, Mo.
• Mission: Graduate – Rio Rancho, N.M.

“A strong education system translates into strong communities and a productive workforce, all of which have a direct impact on our future economy,” said Beckman. “Companies like Alliance Data have a vested interest in helping students succeed in school, be prepared for college and ultimately enter the workforce.”

United Way actively assesses the needs of the community ensuring the most essential programs are receiving funding. It is because of these efforts that Alliance Data has full confidence the contributions to United Way are being used responsibly; providing vital programs to communities where they need it most, and impacting the lives of those in need.

In addition to supporting the community, Alliance Data’s pledge to strong corporate citizenship is focused on three other areas – data, people and environment. Each year, the company increases its corporate giving budget at a rate commensurate with the profitability and growth of the company, a growth that is only sustained through a strong, well-educated workforce.

To learn more about Alliance Data's Corporate Responsibility initiatives, visit www.alliancedata.com.

About Alliance Data Retail Services
Alliance Data Retail Services is one of the nation’s leading providers of branded credit card programs, with more than 130 marketing-driven private label, co-brand and commercial programs in partnership with many of North America’s best-known brands. The business delivers upon its Know more. Sell more.® commitment by leveraging customer insight to drive sales for its client partners. Leveraging deep-rooted marketing expertise, transaction-based customer data, and advanced analytics, Alliance Data Retail Services creates turnkey, multichannel credit programs designed to help its clients develop stronger, more profitable customer relationships. Alliance Data Retail Services is part of the Alliance Data family of companies. To learn more about Alliance Data Retail Services, visit www.alliancedataretail.com.

About Epsilon
Epsilon is the global leader in creating connections between people and brands. An all-encompassing global marketing company,  we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 5,000 associates in 60 offices worldwide. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com, follow us on Twitter @EpsilonMktgor call 1.800.309.0505.

About Alliance Data  
Alliance Data® (NYSE: ADS) and its combined businesses is North America's largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data and its three businesses employ approximately 11,000 associates at more than 70 locations worldwide.

Alliance Data consists of three businesses: Alliance Data Retail Services, a leading provider of marketing-driven credit solutions; Epsilon®, a leading provider of multichannel, data-driven technologies and marketing services; and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada's premier coalition loyalty program. For more information about the company, visit our website, www.alliancedata.com, or follow us on Twitter via @AllianceData.

Alliance Data's Safe Harbor Statement/Forward Looking Statements   
This release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements may use words such as "anticipate," "believe," "continue, " "could," "estimate," "expect," "intend, " "may, " "predict," "project," "would," and similar expressions as they relate to us or our management. When we make forward-looking statements, we are basing them on our management's beliefs and assumptions, using information currently available to us. Although we believe that the expectations reflected in the forward-looking statements are reasonable, these forward-looking statements are subject to risks, uncertainties and assumptions, including those discussed in our filings with the Securities and Exchange Commission.

If one or more of these or other risks or uncertainties materialize, or if our underlying assumptions prove to be incorrect, actual results may vary materially from what we projected. Any forward-looking statements contained in this presentation reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We have no intention, and disclaim any obligation, to update or revise any forward-looking statements, whether as a result of new information, future results or otherwise, except as required by law.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this presentation regarding Alliance Data Systems Corporation's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report on Form 10-K for the most recently ended fiscal year. Risk factors may be updated in Item 1A in each of the Company's Quarterly Reports on Form 10-Q for each quarterly period subsequent to the Company's most recent Form 10-K.