The Albertsons and MrBeast Collab That Has People Talking
Safeway banner and YouTube star team up for store challenge benefiting charities
Dec 14, 2023 12:30 PM ET
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Originally published by Progressive Grocer.
By Lynn Petrak.
Albertsons’ Safeway banner collaborated with digital creator and philanthropist Jimmy Donaldson, AKA MrBeast, on a challenge called "Survive in a Grocery Store." The episode features a contestant who wins $10,000 for each day he lives inside a Safeway store, provided he also chooses $10,000 worth of products to give to a local charity.
See full article on Progressive Grocer and read more about Albertsons Companies and our Recipe for Change on our website.
