"After The Parade" Helps Returning NYC Vets Long After The Welcome-Home Banner Passes

How do you convey the profound experiences and needs of veterans returning from Iraq and Afghanistan, and do so in nine words on a poster, or a 30-second ad? That was the challenge facing Aaron Padin, head of art, and Drew Train, account director at marketing communications firm JWT New York, who led more than a dozen volunteers, including strategists, copywriters, photographers, and editors to create “After the Parade," a public-service initiative for the veterans programs provided by Services for the UnderServed (SUS), a New York-based nonprofit. 

"People think they understand, but they really don’t," said Padin. “People are shocked to learn that 18 veterans a day commit suicide, and yet there are effective solutions.

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Korngold Consulting LLC assists corporations in building fully integrated, high-impact CSR strategies, including leadership development through nonprofit board service.  Korngold Consulting trains and places business executives on nonprofit boards, and consults to nonprofit boards and leaders to strengthen governance for financial and strategic success.

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