Abbott Teams Up With Soccer Star Cristiano Ronaldo to Inspire Young People to Donate Blood

Blood is an essential component for life, but many people do not think about it until the need is critical. Each year 234 million major operations are performed worldwide, many involving blood transfusions or treatments resulting in a continuous need for donations.

That's why Abbott and Real Madrid soccer star Cristiano Ronaldo are partnering to bring even more attention to this important cause. Regarded as one of the top soccer players in the world, Ronaldo will serve as the first global ambassador for the BE THE 1™ movement – developed to inspire young people around the world to regularly donate blood.

"We can all make a difference by donating blood. Each donation can benefit up to three people in emergency situations and for long-term medical treatments," said Cristiano Ronaldo, forward for Real Madrid and Captain for Portugal National Football. "That's why I am enthusiastic to be partnering with Abbott to bring awareness to the importance of blood donation and to encourage people around the world to become lifelong blood donors and help save lives."

To join the #BeThe1Donor movement and watch a video on the campaign featuring Cristiano Ronaldo, visit www.bethe1donor.com or connect with us on Facebook at www.facebook.com/bethe1donor or by using #bethe1donor.

For more on the initiative, see the feature story and the news release.