3BL’s Platinum Solves Sustainability Communicators’ Biggest Problems With Data and Insights
Changing the world is hard work, and talking about it can be even harder. Platinum empowers companies to turn complex sustainability initiatives into clear, engaging narratives that drive business impact. Targeted distribution, advanced analytics and expert support combine to elevate sustainability storytelling and drive measurable impact.
NORTHAMPTON, Mass., October 1, 2024 /3BL/ - 3BL, a leader in sustainability and impact communications, today announced the launch of Platinum, a premier solution designed to address the most pressing challenges organizations face in communicating their environmental and social initiatives.
In an era of more complex sustainability investment, and stakeholders demand transparency and measurable impact, many organizations struggle to clearly and effectively communicate their sustainability efforts, reach the right audiences, and demonstrate ROI. Platinum tackles these issues head-on.
“This moment represents more than just a product launch—it’s about reshaping how organizations approach sustainability communications,” said Charlie Wilkie, CEO at 3BL. “Since 2009, we’ve been a trusted distribution platform in the field, and today we’re expanding our impact as a full-stack communications partner with new services, advanced analytics, and insights that empower organizations to turn their sustainability efforts into a competitive advantage.”
Platinum addresses three critical pain points:
- Reaching the Right Audiences: Since 2009, 3BL has been building a specialized community of journalists, analysts, ratings/ranking agencies, practitioners, investors and consumers in the impact space. Platinum offers unlimited access to these exclusive partners, as well as guaranteed and custom distribution to ensure your message reaches the right audience, on your terms.
- Measuring and Optimizing Impact: Companies often lack insight into how their sustainability messaging resonates. Platinum's advanced analytics suite offers deep insights into stakeholder perceptions and competitive benchmarking, allowing organizations to refine their communication strategies for maximum impact. Our Sustainability Disclosure Score provides quarterly reports assessing how ratings & rankings agencies evaluate your brands’ sustainability performance from over 1,000 sources. Exclusive to Platinum clients, our Stakeholder Perception Survey Report offers an annual review of how consumers and key stakeholders view your sustainability efforts. And, our TriplePundit Editorial Blueprint further enhances messaging with expert analysis to boost audience engagement.
- Resource Constraints: Sustainability teams are often stretched thin. Platinum offers specialized support that integrates seamlessly with existing teams, providing strategic guidance and freeing up valuable internal resources.
For more information about how Platinum can transform your sustainability communications, please visit here.
About 3BL
3BL is the leading sustainability and social impact communications partner, connecting organizations’ stories of purpose and progress with the audiences who matter most.
We partner with over 1,500 companies – from global corporations and mid-sized enterprises to NGOs and nonprofits – to elevate their reputations as players in the world of responsible business. We do this through unrivaled news and content distribution, bespoke storytelling support, and our digital media division, TriplePundit.
Explore more at www.3bl.com
