3BL Media Webinar Focuses on ROI of Community Involvement Programs
Boston College Center for Corporate Citizenship Discusses Latest Research
Corporate social responsibility and sustainability executives trying to make the business case for community involvement activities should attend the next 3BL Media “Best Practices” webinar, Nov. 17 at 11 a.m. ET.
During this free event, the Boston College Center for Corporate Citizenship will discuss its 2015 Community Involvement Study, a unique research report that explores how companies are investing in communities and how these efforts connect to their businesses.
Conducted for the 11th time since 1995, the study finds that the majority of companies today report that community involvement contributes to key business goals including improved reputation and the attraction and retention of employees.
Registration is now open for the webinar.
“Business decisions are made using hard data, and this comprehensive study of the value of community involvement activities helps companies gain a better understanding of the strongest direct and indirect benefits of this growing aspect of corporate citizenship,” said Dave Armon, CMO of 3BL Media, who will moderate the 45-minute roundtable discussion. “
The findings will be presented by Colleen Olphert, director of membership for the Boston College Center for Corporate Citizenship.
Webinar attendees will hear how companies continue to fund community K-12 education and youth programs, and how health and wellness initiatives are gaining momentum as priorities. The BCCCC study also identified community involvement efforts as contributing positively to companies entering new markets, reducing waste and achieving sustainable supply chains.
About 3BL Media
Founded in 2009, 3BL Media is a corporate communications platform exclusively for the distribution of corporate social responsibility and sustainability news and content. Founded in 2009, the company works with corporations and non-profits to distribute multi-format media assets through social, traditional and new media channels. 3BL has grown organically and through acquisition, operating a network of focused, authoritative sites including CSRwire, Justmeans, SocialEarth, Ethical Performance and ReportAlert. Content issued by 3BL Media clients also appears on hundreds of thousands of Bloomberg and Reuters terminals.
About the Boston College Center for Corporate Citizenship
Based in the Carroll School of Management, the Boston College Center for Corporate Citizenship is a network of over 400 member corporations integrating best practices, experience and research helping align corporate citizenship objectives and business goals.
Contact: Dave Armon of 3BL Media, 866.508.0993, ext. 123, or darmon@3blmedia.com
