3BL Integrates Social Responsibility Score Into Its Media Solutions To Accelerate Sustainability ROI
NORTHAMPTON, Mass., October 16, 2024 /3BL/ - 3BL, the leading sustainability and social impact communications partner, along with their digital media division, TriplePundit, has announced a strategic partnership with research platform Glow to help businesses measure, maximize and monetize their sustainability efforts.
Building on research that uncovered a staggering $44 billion revenue opportunity for U.S. brands committed to sustainability, this partnership unlocks value by integrating Glow’s Social Responsibility Score® (SRS) into 3BL’s trusted communication services. This integration empowers clients to identify risks and seize commercial opportunities from sustainability.
Charlie Wilkie, CEO of 3BL, commented, "The recent launch of our Platinum product has reshaped the way we work with clients to improve their sustainability and social impact communications. The Glow partnership is a critical enabler on that journey and helps us deliver trusted insights to empower our clients to make informed decisions about their communications programs. We are excited to collaborate with a partner committed to driving positive, meaningful action."
Despite outperformance, there remains a communication gap
The first output of this partnership is data supporting 3BL’s esteemed 100 Best Corporate Citizens ranking, celebrating its 25th year of highlighting the largest publicly traded U.S. companies excelling in sustainability disclosure. The new research white paper reveals that these top-ranked companies not only set the standard for disclosure but also outperformed the S&P 500 by 4.22% over the past two years. But here's the twist: despite financial success, many of these companies struggle to communicate their sustainability efforts effectively to consumers, highlighting a communications gap costing companies revenue.
This dataset, combined with other available market data, is expected to form an important component in developing new investment indices.
Tim Clover, CEO of Glow, added, “In today’s environment, many businesses are reluctant to communicate their sustainability efforts. This data set demonstrates that many businesses run the risk of ‘greenhushing’, which not only contradicts consumer expectations but also poses commercial risks. We are excited to be working with 3BL to surface what consumers, customers, and employees want from businesses so we can make change happen faster”.
The partnership is now live. To learn how your company can tap into this data and enhance your sustainability communications, contact 3BL at info@3bl.com or Glow using SRS@glowfeed.com.
Access the data at https://100best.3blmedia.com/
About 3BL
3BL.com
3BL is the leading sustainability and social impact communications partner, connecting organizations’ stories of purpose and progress with the audiences who matter most.
3BL partners with over 1,500 companies – from global corporations and mid-sized enterprises to NGOs and nonprofits – to elevate their reputations as players in the world of responsible business. We do this through unrivaled news and content distribution, bespoke storytelling support, and our digital media division, TriplePundit.
About Glow
Glow is a research technology (‘restech’) company founded in Australia, with offices in the UK and the US. Glow is on a mission to make consumer research faster, more transparent, and accessible so that businesses can make better decisions that fuel their growth and support their customers, stakeholders, and the planet. For more information, please contact PR@glowfeed.com.
About Social Responsibility Score ® (SRS)
Social Responsibility Score® is often called the ‘NPS for sustainability’ and is a multi-stakeholder system that helps identify the perception of a business's sustainability performance to diagnose risks and opportunities. It has been tested over 3 years, deployed in over 25 million brand interviews across 3 markets and is supported as a measure by companies including Kantar, Mondelez and PwC Australia.
