2021 Halo Awards Honor Top Corporate Social Impact Initiatives
Winning Companies and Nonprofits Recognized at Engage for Good Conference
May 27, 2021 /3BL Media/ - Campaigns that helped teachers and students bridge the digital divide, repurposed sports stadiums into socially-distanced blood donation centers, built artificial intelligence programs to more efficiently serve LGBTQ youth and encouraged consumers to share – not hoard – toilet paper - all while building stronger businesses - were among the initiatives recently honored at the 19th annual Halo Awards.
Twenty category-specific winners were selected out of more than 130 entries by Engage for Good at its annual conference.
In addition, PayPal and CARE USA each received a Golden Halo Award, Engage for Good’s highest honor, for their long records of achievement at the intersection of profit and purpose.
Case studies of each winning campaign and profiles of the Golden Halo Award winners can be found at http://engageforgood.com/halo-awards.
“We’re honored to elevate these companies and causes that are working together to effectively engage consumers and employees while building business and making a social impact – especially given the tough circumstances of 2020,” said Engage for Good President David Hessekiel.
Leveraging AI to Save Young LGBTQ Lives - a partnership between Google.org and The Trevor Project was named the “Best of The Best” honoree, an award sponsored by social impact agency For Momentum.
For Momentum’s President & Founder Mollye Rhea commented, “The Best of the Best Halo Award recognizes a campaign that demonstrates excellence and best practices in social impact engagement. The Google.org/Trevor partnership was the clear winner for their authentic commitment and collaboration. The initiative revolutionized technology to strengthen services for LGBTQ youth seeking care in crisis situations. Through Google.org’s support, Trevor’s enhanced systems literally produced life-saving results by reducing wait times and expanding capabilities to serve significantly more youth in crisis each month. Bravo!”
Please join us in congratulating this year’s Halo Award-winning campaigns:
ACTIVISM/ADVOCACY
GOLD: All For Farmers Campaign: Tillamook County Creamery Association and American Farmland Trust
SILVER: #VotaConmigo: Univision Communications Inc.
CONSUMER-ACTIVATED CORPORATE DONATION
GOLD: USO Holidays & Hallmark Movies & Mysteries™ USS Christmas: Crown Media Family Networks and USO
SILVER: #GoBackGiveBack Challenge: Gopuff and Boys & Girls Clubs of America
CONSUMER DONATION
GOLD: Dawnbringer Karma Charity Fundraiser: Riot Games and ImpactAssets
SILVER: Fox Presents The iHeart Living Room Concert For America: iHeart Media and First Responders Children's Foundation
COVID-19
GOLD: Closing the Digital Divide: Empowering Students and Teachers to Thrive During COVID-19: Verizon and Digital Promise
SILVER: Share A Square and Refreshingly Clean Slate: Cottonelle Brand and United Way Worldwide
EDUCATION
GOLD: Empowering Educators: Pizza Hut and First Book
SILVER: Solve for Tomorrow: Samsung and DonorsChoose
EMPLOYEE ENGAGEMENT
GOLD: Leveraging AI to Save Young LGBTQ Lives: Google.org and The Trevor Project
SILVER: Neighborhood Grants: Starbucks and The Starbucks Foundation
HEALTH
GOLD: Budweiser #OneTeam: Anheuser-Busch and American Red Cross
SILVER: Vaping: Know the truth: Kaiser Permanente, Truth Initiative, Everfi and American Heart Association
INCLUSION
GOLD: Shave With Pride: Harry's and The Trevor Project
SILVER: Can’t Cancel Pride: A COVID-19 Relief Benefit for the LGBTQ+ Community: iHeartMedia
SOCIAL SERVICE
GOLD: Get Vitamins Here. Change Lives Everywhere.: Walgreens and Vitamin Angels
SILVER: LyftUp Voting Access 2020: Lyft
VIDEO
GOLD: Budweiser #OneTeam: Anheuser-Busch and American Red Cross
SILVER: Disney and Make-A-Wish 40th Anniversary Celebration: Disney Parks, Experiences and Products and Make-A-Wish
BEST OF THE BEST: Leveraging AI to Save Young LGBTQ Lives: Google.org and The Trevor Project
About Engage for Good
Engage for Good, producer of the Engage for Good conference and Halo Awards, helps business and nonprofit executives succeed together by providing practical information and inspiration, opportunities to build valuable relationships and recognition for outstanding work that engage employees and consumers around social good and cause-related marketing efforts. Learn more at https://www.engageforgood.com.
