2012 Southwest Airlines One Report: Performance in Photos Part 1
2012 Southwest Airlines One Report: Performance in Photos Part 1
By: Brian Hirshman
This is the first in a series of posts about our fourth annual integrated annual report, the 2012 Southwest Airlines One Report™, where we illustrate our triple bottom line approach that takes into account our Performance and productivity, the importance of our People and the Communities we serve, and our commitment to efficiency and the Planet.
Since my first job in the airline industry more than 20 years ago as a frontline mechanic, I have had the unique opportunity to observe airline operations all over the world. Now, as Senior Vice President of Technical Operations at Southwest where I work among the best 3,300 Maintenance & Engineering Employees, I am privileged to witness the tremendous Performance of this Company and our hardworking Employees year after year. Southwest remains the only airline to offer excellent Customer Service while remaining profitable for 40 consecutive years, and 2012 was no exception to that standard. Last year, Southwest Airlines:
- Led the airline industry in Customer Satisfaction
- Achieved the best baggage handling ratio in our history
- Introduced the 737-800 into our fleet
- Launched service to Atlanta; Akron-Canton and Dayton, Ohio; and Washington, D.C. (Ronald Reagan Washington National
- Selected Amadeus for our international reservation system (2014 implementation)
Sometimes a photo can reveal even more about Southwest’s Culture and commitment to excellence. The photos attached are highlights from the 2012 Southwest Airlines One Report™, and illustrate our dedication to Performance.
