15 Years of Reforesting and Recognizing Our Demand Response Customers

Oct 11, 2023 10:00 AM ET
A forest of pine trees is shown from overhead.

Originally published on NRG Energy Insights

By NRG Editorial Voices

For first-time demand response (DR) customers, the commitment to reduce energy usage during periods of peak demand is new, but still impactful. Their participation in the DR program helps to destress and modernize the power grid and contributes to reducing emissions.

We started the NRG GreenRoots program 15 years ago to show our appreciation for our customers’ energy efficiency and sustainability efforts.

A greener way to say thank you

Since 2008, we’ve recognized first-time DR customers by planting 10 trees on their behalf through NRG GreenRoots. We partnered with the Arbor Day Foundation to donate trees in areas that need them, and more than 32,000 trees have been planted to date.

Much like our DR customers, trees make an environmental impact. In one year, a mature tree can absorb more than 48 pounds of carbon dioxide from the atmosphere. Additionally, trees help sustain ecosystems, improve air and water quality, reduce the planet's overall temperature, and much more.

Shaping a future of sustainability 

Environmental conservation is essential to powering a brighter, sustainable future. With goals to reduce emissions 50% by 2025, from a 2014 base year, and reach net-zero by 2050, we’re committed to decreasing our carbon footprint and helping our customers do the same.

Thank you to our first-time DR customers for participating in the program and your initiative to positively impact the community and the environment.

Want to learn more about DR? When customers participate in a DR program, they agree to reduce their energy usage during periods of peak demand. In return, customers get paid for consuming energy responsibly and efficiently.