Is Twitter Cause Marketing Cause for Celebration?

Prove Your Purpose

Today, cause marketing execution rarely exists without social media. Savvy cause marketers integrate social media into their campaigns to drive awareness and affinity – but can social media also become a direct sales tool? The recent partnership between fashion designer Donna Karan's Urban Zen Foundation and American Express aims to do just that, taking cause-related products off the shelves and into your Twitter feed.

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