Tupperware Enters Limca Book of Records with its Care4Food Campaign

Tupperware, a trusted brand in the category of premium kitchenware has added yet another feather to its cap as its Care4Food campaign has been recorded in the Limca Book of Records recently. Care4Food Campaign was started across 10 cities which increased to 28 cities later on to educate people on the need to conserve and avoid wastage. The campaign was endorsed by 72, 274 people who had put their signatures in these cities between April and May 2013. The record will hold till 2014. 

Speaking on the occasion, Ms. Asha Gupta, MD, Tupperware India and AVP Tupperware Brands, Asia Pacific, stated, “I am very excited that our work is being acknowledged and we have been featured in Limca book of records. We started the campaign to educate people about the importance of caring for food. We had a robust “I pledge signature campaign” that was run across malls and RWAs all throughout the county in various centres. Under the Care4Food initiative each of our functions is aligned to achieve that vision. Through this initiative, we have created greater awareness about correct ways to handle and store food and hope to accomplish more achievements in the future."

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