Transforming Valentine's Day into a Global Cause Movement

This week, Anne Fajon, member of Cone’s Sustainable Business Practice, explores how one organization harnessed a holiday once reserved for cards and candy to bring awareness to a major global issue.

This Valentine's Day, in a global grassroots movement organized by Eve Ensler, one billion women will demand an end to violence against women by…dancing. From Boston to LA, to Israel, Uganda, France and Russia, thousands of dance parties and flash mobs will take place as part of One Billion Rising, a new V-Day campaign.

To read more on Cone's Prove Your Purpose blog, please click here.