Tapping into #Green Hispanics through Social Media Influencers

With Americans spending more than two billion hours on social media each month, it's hard to deny that brands need to be a part of the conversation. But companies seeking an authentic consumer engagement might have to take their social strategies one step further. Increasingly, brands are harnessing the power of social media influencers to hyper-target and better resonate with audiences.

According to Sustainable Brands, Toyota is looking to encourage environmental consciousness among Hispanic communities in Miami and Los Angeles through a new social media campaign – a smart strategy since Latinos are 17% more likely to be active on social media (68% versus the 58% national average). Toyota is covering off on the must-do social media basics such as pushing out content through the @ToyotaLatino Twitter handle and #GoPrius hashtag, but it also recruited a group of Hispanic influencers such as Jon Secada, Gina Rodriguez and Chloe Bridges to serve as social ambassadors.

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