Pernod Ricard Recognized at the Deauville Green Awards 2016
Pernod Ricard Wins the Silver Award in the “Sustainable Production and Circular Economy” Category for Its Corporate Film “Bottled Hope Sabah”
Paris, June 17, 2016 /3BL Media/ -- At the fifth Deauville Green Awards 2016, an international festival of film productions promoting sustainable development and eco-innovations, Pernod Ricard received the silver award in the “Sustainable Production and Circular Economy” category for its film, “Bottled Hope Sabah”. Out of 300 competing films from approximately 30 countries, the international jury sought to recognise Pernod Ricard Malaysia for its film about its initiative involving the rural Sabah community.
Through the production of this film, Pernod Ricard Malaysia wanted to increase awareness amongst both the general public and international authorities about the situation of this indigenous Malaysian inhabitants of one million people, who have no access to basic infrastructures.
Pernod Ricard Malaysia has created a long-term sustainable development programme to enable this isolated population to have access to lighting, thanks to the production and distribution of lamps made from empty glass bottles (http://www.bottledhope.com.my/brightbox.html). To date, 235 “Brightboxes”, which run on solar energy, have provided lighting to 2,000 inhabitants.
This is also an environmental initiative as it helps to raise awareness about the reuse of bottles of glass giving it a second lease of life.
On this occasion, Terence Ong, Managing Director of Pernod Ricard Malaysia, said, "This award will help us to make our initiative known to a wider audience and we hope to receive further contributions from our partners and from anyone wanting to make a donation to expand our programme.”
For André Hémard, VP CSR, "This is an excellent example of the commitment of our 18,000 “créateurs de convivialité” to Pernod Ricard’s local communities.”
About Pernod Ricard
Pernod Ricard is the world’s No 2 in wines and spirits with consolidated sales of €8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
Pernod Ricard Contacts
Sylvie MACHENAUD / Director External Communications
+33 (0)1 41 00 42 74
Emmanuel VOUIN / Press Relations Manager
+33 (0)1 41 00 44 04
Apolline CELEYRON, Press Relations Officer
+33 (0)1 41 00 40 97
