New Video: Paul Polizzotto, "Advertising Is Like the Sun"

The Social Innovation Summit was held in Silicon Valley, California earlier this month on December 4th and 5th.  In the invitation-only forum participants explored “What’s Next?” in the world of Social Innovation. No speaker was more innovative or creative in their thinking than Paul Polizzotto, the Founder and President of EcoMedia who is featured in this video excerpt from his presentation.  Polizzotto joined other executive leaders in discussing the strategies and business innovations affecting social transformation across the corporate, investment, government, and non-profit sectors.

In this just released video, Polizzotto explains why he believes that advertising is like the sun and how he has used that vision to transform the advertising transaction between advertiser and consumer with his unique EcoMedia business model.

Participants at the Summit included hundreds of top Fortune 500 corporate executives, venture capitalists, government leaders, emerging market investors, foundation heads and social entrepreneurs there to share their thoughts and plans on today's social challenges, to analyze innovative approaches and build lasting partnerships to help enable them and their organizations to affect positive social change.