Millennials are Embracing Corporate Social Responsibility Campaigns
by Paul Polizzotto, President and Founder of EcoMedia
Four Ways Marketers Can Create Smarter CSR Efforts
They may be the "selfie generation," but millennials are also focused on creating social change. Their eagerness to make an impact on the world is a hallmark of youth, but millennials are expressing their values in a new way -- by choosing to support brands with strong corporate social responsibility initiatives.
A recent survey from insurer Aflac illustrates just how important CSR is to the younger generation. Two-thirds of millennials surveyed responded that they are likely to invest in a company well-known for its corporate social responsibility program, compared with less than half of adults over 34. And according to a study by Horizon Media's Finger on the Pulse, some 81% of millennials expect companies to make a public commitment to good corporate citizenship.
