HEINEKEN Green Room – Enjoy Responsibly Day 2014-2

Enjoy Responsibly Day was a truly global event with 45 markets activating locally. To give you a complete round-up of the day’s activities, our employee reporters in Brazil, New Zealand, France and Amsterdam are proud to share with you ‘The Green Room’ news report: http://www.theheinekencompany.com/media/features/enjoy-responsibly-day.

Brewing a Better Future: It is HEINEKEN's strategy for creating shared, sustainable value: for our company, for society and for the planet. And it is fundamental to how we do business. Developed with our stakeholders and based on insight into global trends, our strategy focuses on the four areas where we can make the biggest difference: water, CO2, local sourcing and responsible consumption. These are underpinned by our values and behaviours: living our values, leading by example, and working together to make a difference.