Great Green Expectations: What are Yours?
Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Sep 14, 2011 9:25 AM ET
Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…
Do You Dream in Green? We grow great by dreams. All big men are dreamers. They see things in the soft haze of a spring day or in the red fire of a long winter's evening. Some of us let our dreams die, but others nourish and protect them, nurse them through bad days till they bring them to sunshine and light." ~ Woodrow Wilson
The bigger the dream, the more you aspire to become. Dreams are great - they inspire us. However, inspiration without eco action is only good intent. A question to ponder is, what do you expect from yourself? "We tend to live up to our expectations". -E. Nightingale
The gap between awareness and action may represent the single largest opportunity for global sustainability progress. While historical efforts have focused on expanding awareness, the recent explosion of information and global interest indicates that the “word is out” on most major issues. The next step is closing the growing gap between knowledge and personal action. Benchmarking your impacts in a sustainable lifestyle is one way to measure success but what happens when you reach your goals? Are your dreams and expectations big enough to have something larger and more inspiring to live in to? Click here to read more on disscovering your great green expectations.
Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".