Getting More from Less
The benefits of sustainable packaging in a cost constrained world
by Elisabeth Comere, director environment & government affairs for the U.S. and Canada
During challenging economic times with ever-increasing pressure to turn big profits, it is reasonable for companies to look for cost cutting opportunities and eliminate non-essential investments. Investments in sustainable packaging, however, shouldn’t be among the items on the chopping block. More and more companies are realizing that achieving sustainable packaging objectives can translate into cost savings while increasing brand equity and driving greater sales and associated profits.
Efforts to make packaging more sustainable are wide-ranging. Making packages lighter or reusable, opting for shelf-stable packaging, and using materials that are renewable, biodegradable, compostable or recyclable are just some of the ways companies are reducing the environmental impact of their packaging choices. A primary motivation behind these efforts is reducing costs.
Continue reading on Ideas Unpacked to learn how companies are meeting consumers' needs--and future-proofing the supply chain--with sustainable packaging options.
This blog originally appeared on CSRwire Talkback.
