Finding True North in Your Business Sustainability Journey
Jun 15, 2010 11:20 AM ET
Business leaders are always looking for new and innovative ways to improve their businesses. One of the most dramatic ways to reshape your entire company, from top to bottom, is to examine the processes that run through it. However, change without direction can often be scary proposition.
The questions we often pose to prospective business clients include: What is driving your business forward? Are you embracing sustainability as a pathway to long-term value? Coined by Adam Werbach, there are goals- and then, there are your company’s North Star Goals. These define the singular overarching direction of the company. So why not integrate sustainability into your core business drivers? Sustainability concepts, such as resource reduction or efficiency, do not simply apply to the large manufactures or environmental businesses. Building business sustainability includes a recognition that your company is part of a larger whole; part of a process which interacts with other organizations, society and the physical environment in which is operates. Click here to continue reading.Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".
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