Enter the Sustainable Century – Part 3. A Blog by Chad Tragakis

Strategic communication for business will becritical as President Obama ushers in a new green vision for America and the world.  

 “We will move forward with investments to transform our energy economy, while providing incentives to make clean energy the profitable kind of energy. We will press ahead with deep cuts in emissions to reach the goals that we set for 2020, and eventually 2050. We will continue to promote renewable energy and efficiency, and share new technologies with countries around the world. And we will seize every opportunity for progress to address this threat in a cooperative effort with the entire world.”

- From President Barack Obama’s Address to the United Nations General Assembly, September 23, 2009

  As mentioned in my previous post, President Obama is ushering in a new green vision for America and the world. Each company will need to take a close look at its current strategy, and determine where, when and how it makes sense to introduce or expand environmental sustainability programs, partnerships, policies and processes into its operations.  But in terms of strategic communication and stakeholder outreach in support of business goals, there are some clear and deliberate actions that every company, regardless of size or sector, should be actively considering.   Click here to continue reading.