Enter the Sustainable Century – Part 1: Blog by Chad Tragakis

Strategic communication for business will be critical as President Obama ushers in a new green vision for America and the world
 
 “Let’s be the generation that finally frees America from the tyranny of oil. We can harness homegrown, alternative fuels like ethanol and spur the production of more fuel-efficient cars. We can set up a system for capping greenhouse gases. We can turn this crisis of global warming into a moment of opportunity for innovation, and job creation, and an incentive for businesses that will serve as a model for the world.”
— From Barack Obama’s speech announcing his Presidential Bid in Springfield, Illinois, February 10, 2007
 

From his campaign kick-off more than two-and-a-half years ago right up through his inauguration this past January, the environment and environmental sustainability were central themes and important priorities for candidate Barack Obama.  He’s been in office for only nine months, but President Obama is moving quickly to reframe the environmental debate and reset expectations on the part of many stakeholders.  All this change will have both an immediate and a long-term impact for business. 

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