The Challenge of Translating Sustainability - A blog by Ashley Jablow

Let’s face it: sustainability can be a challenging topic for many people to understand.

For example, when you hear someone on the news or in business talk about alternative energy or cap and trade policy, can you honestly say you understand it all?

I’ll go out on a limb and admit that when I hear the word “carbon,” I sometimes struggle to pay attention – let alone understand what’s being discussed. That’s why tools like Annie Leonard’s Story of Stuff are so powerful – they take complicated subjects and translate them into everyday, actionable language.

This idea – the challenge of translating sustainability – was front and center for me at this week’s Ceres Conference: “Roadmap for a Sustainable Future.” Let me explain.

Ceres is a well-known and well-respected national network of investors, environmental organizations, companies, and other public interest groups working together to address issues of sustainability. 

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