CBS EcoMedia Helps Advertisers Put the ‘Aid’ in Paid Media
by Paul Polizzotto, President and Founder of EcoMedia
Jan 8, 2016 8:30 PM ET
Campaign:
EcoMedia
Originally published on Ad Exchanger
Advertisers carve out a portion of their multibillion-dollar ad budgets – 10% of what they’re spending locally or 5% of what they’re spending nationally – to fund nonprofits that align with their brand DNA.
CBS Corp.’s EcoMedia division – one of the network’s fastest-growing units, according to Paul Polizzotto, who founded EcoMedia in 2001 – can connect those advertisers with one of the 150 different nonprofit organizations it has relationships with around the world.
