Business Model Evolution: Enterprise Rent-A-Car Tackles The Car Fleet Conundrum
As corporations increasingly integrate CSR as a critical business strategy, they often uncover opportunities to evolve their core competencies while on their journey to become more sustainable. One car rental company has decided to tackle sustainability head-on, broadening its service offerings to appeal to environmentally conscious corporate customers.
Enterprise Rent-A-Car recently partnered with Energy Saving Trust to launch a new program in the U.K. helping corporate clients improve environmental sustainability within their own rental car fleets. The suite of free consultancy services seeks to provide clarity around a range of sustainable transportation options for companies.
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