BfG Magazine #2: What's Your Company's Story Telling You?
EDITION #2: What's your Company Brand Telling You?
BfG MAGAZINE | JULY - AUGUST 2013
BfG is proud to introduce our 2nd edition of BfG magazine. This edition explores how storytelling is a great way to engage audiences, build customer trust and create sustainability throughout the client experience.
Enjoy!
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INTRO STORY: Your Brand IS the Story
Storytelling helps define and engage your brand promise and creates a genuine product and customer experience laden with opportunity to build customers up and move towards a more sustainable planet together.
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ResQRoast: Brews their Customer Experience
Extend your product story beyond just the product by involving the customer to understand and participate. ResQRoast does.
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McDonald's Serving an Authentic Campaign
McDonald’s has been playing their cards at attempting honesty and transparency. A smart move for the brand who is often accused of quite the opposite. They offer customers the opportunity to ask them any question that’s on their mind. McDonald’s then replies directly to the question either by written reply or video.
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Sustainable Social Media is Powerful Storytelling
Sustainability and social media together offer a refreshing and innovative approach to communicating business.
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Storytelling through Product Design
Oat Shoes inform, educate and present consumers with new perspectives beyond support for your soles.
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Eco-Fashion...Fashion and Sustainability?
Eco-fashion line Piece by Piece, illustrates how a fresh response to climate change can be the facilitator for truly clever and inventive design.
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Stories in Action at Club Med
The pioneer of all-inclusive vacations, Club Med is known around the world for its week-long packages of sun, fun and cocktails by the sea. Less known is its longstanding commitment to supporting local communities.
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