AOL's Homepage for Heroes Wins Top Award

(3BL Media) October 2, 2012 - AOL’s yearlong initiative to recognize, honor and support the troops, Homepage for Heroes, won a top industry award yesterday from PR News, a leading publication for the PR and communications business. In the annual Digital PR Awards, Homepage for Heroes was named winner for Best Microsite/Custom Site, outshining Boeing, High Road Communications, Ingersoll Rand, The Nature Conservancy, NBC Entertainment and Raytheon. 

Many AOLers have worked on the Homepage for Heroes initiative, which launched in May, but Kristin Ciccone leads the program on the Consumer Marketing team and John LaMarca manages the effort on the homepage team.

Immediately following its launch, Homepage for Heroes raised 1 million minutes of talk time for the USO’s Operation Phone Home and initiated a campaign through which users wrote deployed troops, veterans and wounded warriors nearly 20,000 letters that AOL sent via Operation Gratitude Care Packages. As part of the initiative, AOL partnered with Hire Heroes USA and AOL Jobs to give veterans tools and skills to use as they adjust to the civilian workplace after their time of service. 

See all the winners of the Digital PR Awards.