American Cancer Society Announces New National Partnership with DS Waters of America, Inc.
(3BL Media / theCSRfeed) February 23, 2012 - The American Cancer Society is pleased to announce a new cause branding partnership with DS Waters of America, Inc., specifically with their Athena® brand of bottled water. The collaboration with the Society will help raise money for breast cancer awareness through sales of bottled water. A minimum of $1 million, related to the sale of Athena, will go to support breast cancer awareness, education and research by 2014.
In addition to raising money through the sale of bottled water, Athena will also serve as a water sponsor for several American Cancer Society Making Strides Against Breast Cancer® events around the country.
Athena bottled water was created by cancer survivor Trish May to raise funds for breast cancer research, awareness, and education. Since its beginning in 2003, a portion of the proceeds of every bottle of Athena sold has been contributed to this important cause.
About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation's largest non-governmental investor in cancer research, contributing more than $3.6 billion, we turn what we know about cancer into what we do. As a result, nearly 12 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us anytime, day or night, at 1-800-227-2345 or visit cancer.org.
About DS Waters
DS Waters of America, Inc. (DS Waters) delivers bottled water, water filtration products and coffee service to over a million home, office and retail locations across the U.S. Well-known brands include Alhambra®, Athena®, Belmont Springs®, Crystal Springs®, Deep Rock®, Hinckley Springs®, Kentwood Springs®, Mount Olympus®, Nursery® Water, Sierra Springs®, Sparkletts®, and Roast2Coast®, as well as My Utapia™. The company’s water product offerings include three and five gallon returnable bottles, one gallon, two and a half gallon and single serve bottles, as well as water coolers and water filtration units. Visit water.com, nurserywater.com, myutapia.com or athenawater.com for more information.
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